ABOUT ME
Joe is a fully bilingual English/Spanish "Marketing Communications Professional", who has worked in both agency and client environments since 1996, creating marketing & communication strategies for clients such as Corus Entertainment, La Senza, Holt Renfrew, Neiman Marcus, Ritz Carlton, Bell South, Pepsi, Corona, Mike's Hard Lemonade, Nestle, RBC, KPMG, Credit Suisse, FED/EX, Century 21, BMW, the Canadian Armed Forces, Attix Pharmaceuticals, and Premier Fitness amongst others.
He is a creative strategist and project manager at heart who has worn many hats, loves building relationships, telling stories and "thinking outside the box" but above all is metrics driven. He has managed budgets as small as $110k to $180 million. Some of these projects involved the creation of online shopping buggies, re-launching websites, market segmentation, mobile apps, blogging, content management, SEO & SEM, as well as traditional marketing and communications collateral.
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VIDEO MARKETING
Do you use videos in your current marketing and communication campaigns?
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If you are not then you are really missing out on a vital part of your marketing and communication campaign. The cost to produce a spot can vary greatly, and having worked on various campaigns, I would be more than happy to assist you in creating something that can be used on multiple media platforms, as a video doesn't really need to consume a large part of your budget.
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DIGITAL MARKETING
In today's digital world anyone can create a web page, email blast, and launch a Social Media page, but is your Privacy Policy up to date?
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Are you PIPDA and CASL compliant?
Are you talking to your audience, or are you really engaging them on a one on one bases?
How about your email lists? Do have consent to email your subscribers? What are your open and click thru rates?
Do you have a proper Content Management Strategy and the tools to ensure you are successful?
Does your web copy, pass Copyscape?
How about SEO, SEM and Google Re-marketing campaign? Do you have the right metrics in place to track your ROI?
If you don't, or think you are missing something maybe we should talk.
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TRADITIONAL MARKETING
Did you know that today consumer see, and hear an average of 270-580 ads during the course of the day?
​But using techniques such neuromarketing and eye tracking along with analyzing your past, and present campaigns, I can help you build a strategic, image driven marketing and communications campaign that will help you connect with your target audience in an engaging, a one on one manner.
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