ABOUT

Joe is a fully bilingual English/Spanish Marketing Communications Strategist and Brand Narrator. He has worked in both agency and client environments since 1996, creating marketing & communication strategies for a multitude of clients in both b2b and b2c environments, Including: 

• Corus Entertainment

• La Senza

• Holt Renfrew

• Neiman Marcus

• Ritz Carlton

• Bell South

• Pepsi

• Corona

• Mike's Hard Lemonade

• Nestle

• RBC

• KPMG

• Credit Suisse

• FedEX

• Century 21

• BMW USA

• Canadian Armed Forces

• Attix Pharmaceuticals

• Premier Fitness

• BDO

• and more

He is a creative strategist and project manager at heart who has worn many hats, loves building relationships, telling stories, and "thinking outside the box" but above all is metrics-driven.

He has managed budgets as small as $110k to $180 million. Some of these projects involved the creation of online shopping buggies, re-launching websites, market segmentation, mobile apps, blogging, content management, SEO & SEM, as well as traditional marketing and communications collateral.